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The Brand Is Alive!
A brand does not stand for its appearance but for a certain set of values reflecting certain qualities and competences. Focussing on values and identity, the All-Brand-Concept © supports developing a brand from vision to action bridging both organisational culture and marketing. This way, new brands can be created and existing brands can be advanced.
The Heartbeat-Model ©
Bridging The Gap Between Strategic Marketing And Knowledge Management
Keeping The Flow
Creating Opportunities Based On Well Structured Collaboration
Contribution in: Managing in a VUCA World
As against most common views, complexity is nothing new. We've simply just started to realise. Therefore, we have to find ways of dealing with a complex environment and its ambiguous, uncertain face. Due to an enormous explosion of knowledge in almost every field of our lives, we can see that well-known recipes and rules for success do not work anymore. Trying harder makes it even worse, since the rules of the game have changed. Even more so: the game is a different one.
Introducing an Organic Approach to Task and Process Design
Contribution in: S-BPM One – Education and Industrial Developments