That is why one-dimensional marketing-perspectives do not work, since there is no connection between a brand's external and internal aspects. This causes a lack of impact and relevance missing a solid, sustainable development.
Therefore, the All-Brand-Concept© is based on a practical approach: creating a link between organisational culture and marketing. This way, organisational development as well as product design are based on a solid, clearly defined path connecting vision, strategy and action.
Using "12 Steps To Brand" as a vital instrument, the All-Brand-Concept© allows creating new brands or improving existing brands and their impact.
Basics of the All-Brand-Concept© have been published as book already.