Knowledge is the essential capital. Therefore, knowledge management is not about administrating data, but about generating knowledge to set the focus on creating something new and distinct. That is why the Heartbeat-Model © bridges the gap between strategic marketing und knowledge management - defining a basis for uniqueness and innovation.
Focussing on knowledge as the essential asset, the Heartbeat-Model © supports linking all relevant players and aspects within an organisation to generate and benefit from knowledge. This way, an organisation becomes a knowledge-generator.
Like an organism's heartbeat, choosing its speed triggered by internal and external impulses, the Heartbeat-Model © manages all relevant aspects within an organisation's relationship network. Introducing the "Value-Added-Circle" as a vital instrument, the Heartbeat-Model © supports all potential which knowledge management can offer.
The basics of the Heartbeat-Model © have been published as book already.