Focussing on a practical approach, some of blueformance's methods have been published as books or book contributions. This creates a solid methodical basis. So far, some of these books have been published in German only.
The Brand Is Alive!
The Brand As The Core Of Sustainable Organisational Development
A brand does not stand for its appearance but for a certain set of values reflecting certain qualities and competences. Focussing on values and identity, the All-Brand-Concept© supports developing a brand from vision to action bridging both organisational culture and marketing. This way, new brands can be created and existing brands can be advanced.
by Patrick Halek
Bridging The Gap Between Strategic Marketing And Knowledge Management
Focussing on knowledge as the essential asset, the Heartbeat-Model© supports linking all relevant players and aspects within an organisation in order to create and benefit from knowledge. This way, an organisation becomes a knowledge-generator.
by Patrick Halek and Alexander Nyiri
Keeping The Flow:
Creating Opportunities Based On Well Structured Collaboration
Contribution in: Managing in a VUCA World
As against most common views, complexity is nothing new. We've simply just started to realise. Therefore, we have to find ways of dealing with a complex environment and its ambiguous, uncertain face. Due to an enormous explosion of knowledge in almost every field of our lives, we can see that well-known recipes and rules for success do not work anymore. Trying harder makes it even worse, since the rules of the game have changed. Even more so: the game is a different one.
by Patrick Halek and Günter Strobl
Introducing an Organic Approach to Task and Process Design
Contribution in: S-BPM One – Education and Industrial Developments
Still, we focus on a very traditional way of working on tasks: a linear and mechanistic way of thinking and acting. Ignoring that modern, complex and highly developed systems need a different way of dealing with organisations, tasks and processes, we wonder more and more why goals can be achieved less and less.
by Fritz Bastarz and Patrick Halek