Brain

  Knowledge is an essential asset. That is why knowledge management is not about administrating data but about generating knowledge - focussing on advancement. Therefore, the Heartbeat-Model^© bridges the gap between strategic marketing and knowledge management - defining a solid basis for uniqueness and innovation.

The Heartbeat-Model^© supports linking all relevant players and aspects within an organisation or venture to generate and benefit from knowledge. This way, an organisation or venture becomes a knowledge-generator.

Like an organism's heartbeat, choosing its speed triggered by internal and external impulses, the Heartbeat-Model^© manages all relevant aspects within a network of relations. Using the "Value-Added-Circle" as a vital instrument, the Heartbeat-Model^© reveals the entire potential which knowledge management can offer.

​​​​​​​The Heartbeat-Model's^© basics have been published as book already.