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The Brand Is Alive!
The Brand As The Core Of Sustainable Organisational Development
A brand does not stand for its appearance but for a certain set of values reflecting certain qualities and competences. Focussing on values and identity, the All-Brand-Concept© supports developing a brand from vision to action bridging both organisational culture and marketing. This way, new brands can be created and existing brands can be advanced.
Bridging The Gap Between Strategic Marketing And Knowledge Management
Keeping The Flow
Creating Opportunities Based On Well Structured Collaboration
Contribution in: Managing in a VUCA World
As against most common views, complexity is nothing new. We've simply just started to realise. Therefore, we have to find ways of dealing with a complex environment and its ambiguous, uncertain face. Due to an enormous explosion of knowledge in almost every field of our lives, we can see that well-known recipes and rules for success do not work anymore. Trying harder makes it even worse, since the rules of the game have changed. Even more so: the game is a different one.
Introducing an Organic Approach to Task and Process Design
Contribution in: S-BPM One – Education and Industrial Developments