The Brand Is Alive!
The All-Brand-Concept^©

The Brand As The Core Of Sustainable Organisational Development
 

A brand does not stand for its appearance but for a certain set of values reflecting certain qualities and competences. Focussing on values and identity, the All-Brand-Concept ^© supports developing a brand from vision to action bridging both organisational culture and marketing. This way, new brands can be created and existing brands can be advanced.

by Patrick Halek | Language: German
 

► Book

The Heartbeat-Model ^©

Bridging The Gap Between Strategic Marketing And Knowledge Management

Focussing on knowledge as the essential asset, the Heartbeat-Model ^© supports linking all relevant players and aspects within an organisation in order to create and benefit from knowledge. This way, an organisation becomes a knowledge-generator.

by Patrick Halek and Alexander Nyiri | Language: German
 

► Book

Keeping The Flow

Creating Opportunities Based On Well Structured Collaboration

Contribution in: Managing in a VUCA World
 

As against most common views, complexity is nothing new. We've simply just started to realise. Therefore, we have to find ways of dealing with a complex environment and its ambiguous, uncertain face. Due to an enormous explosion of knowledge in almost every field of our lives, we can see that well-known recipes and rules for success do not work anymore. Trying harder makes it even worse, since the rules of the game have changed. Even more so: the game is a different one.

by Patrick Halek and Günter Strobl  |  Language: English

► Book Contribution
 

Smart4sense2act

Introducing an Organic Approach to Task and Process Design

Contribution in: S-BPM One – Education and Industrial Developments

Still, we focus on a very traditional way of working on tasks: a linear and mechanistic way of thinking and acting. Ignoring that modern, complex and highly developed systems need a different way of dealing with organisations, tasks and processes, we wonder more and more why goals can be achieved less and less.

by Fritz Bastarz and Patrick Halek  |  Language: English

► Book Contribution